Simply put, there are some real nutters out there and they’ve got major buying power!
A great-fanged beast has been
uncaged thanks to the perceived “power” on loan from the Web gods, and it is hell-bent
on devouring anything before it that dares not agree with its views. For those of us who seldom agree with them
but still like to think of ourselves as fans, that’s rather disheartening.
We might be a minority—although I
suspect we’re actually a silent, cowed majority— but there are those of us who
enjoy a good genre film or book and don’t feel the need to run around in
costumes or play roleplaying games. Some
of us see it as fun or even enlightening entertainment designed for social
commentary as well as thrills, still holding out hope that the stories being
told can help humanity grow and learn from its mistakes as well as its
accomplishments. Pleasant diversions
aside, the inmates are not merely running the asylum; they’re also running the
town outside its walls.
So, what does all this mean for
those of us toiling away to supposedly make a difference and, in our lofty
inner worlds, keep things elevated?
The first and most important thing
is to not allow any of that to sway us from our chosen paths. Much has been made in the creative fields of
not “selling out,” and while it’s a cliché, it would be a disservice to writers
everywhere to deny its inherent value as a sentiment. The very fact that you are contemplating the
consequences of doing it means there’s some level of integrity others might not
share. It also means you should stick to your guns and follow your heart and
several other horribly unoriginal sayings I refuse to employ in this sentence.
The fanboy might seem loyal and committed, but he is often
fickle and on the cusp of turning his back.
Last
year’s hot premise is this year’s mocked dying fad. Remember those sparkly vampires? How many imitators made a significant impact
on the publishing industry?
It
simply cannot be said often enough that a writer’s time is better spent
developing her own ideas rather than trying to create the next pop culture
event based on what’s already popular.
Don’t worry about pleasing the fanboys; if what you’re doing is
something they can claim they were into before it was cool, they will find you.
Remember:
They should be following you, not the other way around.
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